Cafetto logo origination

The Cafetto logo is not only a representation of how it all began, it symbolises what we do. The idea behind the logo origination is simple: from our roasters, to our machine manufacturers, to our baristas and every single important person in between, we all come together to do our bit in producing the perfect coffee. For us at Cafetto, it's about delivering the highest quality machine cleaning products that enhance that final product to its full potential, and are trusted by the people behind the bean to cup process. So when it came time to design our logo, we looked no further than one of the most recognisable tools in the coffee-making process: The Group Head. Here's how it came together.