As a NARUMI Group, we strive to contribute to the development of food culture and to the quality of our customers’ lives and happiness through our corporate activities, which take place under the mission “To create moments of happiness and excellence in life.” In order to further strengthen our commitments to global issues and support the Sustainable Development Goals (SDGs) adopted at the United Nations summit in 2015, we have set up our own SDGs. From the UN’s 17 sustainability goals, we selected seven goals that are most relevant to our corporate activities, and we are actively engaged in achieving these goals based on our three internal sustainability principles.

1. Reducing Waste by Reusing Raw Materials

About 9% of the raw materials used in NARUMI’s bone-china products are recycled materials, such as defective products generated in the manufacturing process. The defective products are crushed and returned to a raw state to be reborn as part of the raw materials for new products.

Furthermore, about 30% of the fresh raw material itself comes from a recycled material: calcium phosphate is a by-product of gelatin making, recycled as a raw material of chinaware.

We are striving to further increase the ratio of recycled materials by improving the process of recycling defective products and exploring other recycled materials that can replace existing materials.

2. Waste-heat Recycling

In order to reduce CO2 emissions, we recycle waste heat from the firing furnace and use it as a heat source instead of using gas as a heat source for the drying room.

3. Improvement of Firing Process

Plain white bone china without patterns used to require three rounds of firing, but now most of these products are only fired twice, which contributes to a significant reduction in CO2 emissions. This also leads to improved durability of the product itself, as the brand logo is applied before glaze coating.